Amazon Prime Day starts July 16


"Whole Foods Market joins the celebration this year with Prime Day deals and offers at all USA stores". Prime members in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg, can shop deals across TVs, smart home, kitchen, grocery, toys, fashion, furniture, appliances and back-to-school supplies and everyday essentials. The retailer says it will offer "double the deals" on Amazon devices, including the lowest prices to date on Echo, Fire TV and Fire tablets.

To encourage new Prime members to use the Amazon Prime Video, Twitch Prime and Audible services included with their Amazon Prime service. It had more sign-ups during 2017's event than any other day in the company's history, Amazon said at the time, without providing specific numbers. Leaks claimed Prime Day was arriving on 16th July, and that's just been confirmed by Amazon. Amazon for the first time disclosed that it has 100 million Prime members worldwide.

The promotion, which advertises a number of discounts and special offers to subscribers of the e-commerce giant's Prime membership service, will begin at 3pm ET and run for 36 hours through July 17. The Echo Show receives a $100 discount. Housing a 7-inch touchscreen, the Show also allows for video flash briefings, Amazon Video content, music lyrics, security camera feeds, photos, weather forecasts, and more. If it's just the movies you are after, you can pay £5.99 for a Prime Video Subscription (click see more plans).

Of course, you'll have to be a Prime member to get in on the deals. The company is also offering Virtual Reality or VR outlets this Prime Day at 11 malls across Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. An October survey from research firm Consumer Intelligence Research Partners said that Prime members spend an average of $1,300 per year on the site, compared to $700 per year spent by non-Prime shoppers. As the name suggests, this sale will be open only for Prime members of Amazon, and it will start at 12 PM on July 16. Amazon Prime Now, a benefit of Amazon Prime, offers ultra-fast delivery in under two hours and at no additional fee.

Kindle Unlimited - Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.